Original on Transparent.png


We have been in business since 2010 when the company started to sell wall mounted electric fires under the brand TruFlame. We have recently released TruCool Air Conditioners as well.


The whole toilet experience that we have in the UK is archaic, the technology timeline is breifly (and humorously) shown below:


1596:The first modern flushable toilet was described in 1596 by Sir John Harington, an English courtier and the godson of Queen Elizabeth I. Harington's device called for a 2-foot-deep oval bowl waterproofed with pitch, resin and wax and fed by water from an upstairs cistern.

In 1861, Thomas Crapper was hired by Prince Edward (later King Edward VII) to construct lavatories in several royal palaces.

He patented a number of toilet-related inventions but did not actually invent the modern toilet

Bathroom technology really arrived in the 20th century with flushable valves, water tanks resting on the bowl itself and toilet paper rolls (first marketed only in 1902).

So as you can see while other technologies have advanced the toilet, which is used so often has stayed the same for over a century.


We aim to change this with a toilet solution which does everything you would desire a toilet should do, but never has!

Our philosophy has always been consumer focused - not offering 100 very similar products which will confuse the user, leaving them unable to decide which they require. This is true for TruClean and indeed you will only find 2 products for sale here - the reason for that being that it will fulfill all your requirements.

We offer a simple business ethos - ease of transaction and quality of product coupled with a second to none after-sales service results in the perfect purchase experience.